Paul Masson was a very dapper fellow during his lifetime. He was also very photogenic. In the historical files, there are many portraits and photographs. One of the most popular was chosen to structure the exhibition around.

GTD used a very simple design, to allow the richness of the artifacts, papers and photographs to come forth. Also the use of a rich, deep blue as the overall color gave a striking contrast to the yellow of the clear Douglas Fir, and a cool backdrop to the warm reds and yellows of the bottles of wine.