For a proposed facility for the performing arts, GTD was commissioned to create a logo which would symbolize the center and art of performance for the public. GTD and the client worked out the elements of the conceptual framework. An architectural "cue" was deemed central to the logo design. Then a three dimensional design, drawing the eye into the seats best fulfilled the parameters.

GTD then created a flowing, curved shape, creating a graceful sweeping auditorium. It is angled to the viewer, to draw their eye onto the stage, and into the audience. The design is structured so that one's eye moves and stays within the logo.

portfolio: logos: center for performing arts logo

copyright 2021 Gene Takeshita