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For
a proposed facility for the performing arts, GTD was
commissioned to create a logo which would symbolize
the center and art of performance for the public. GTD
and the client worked out the elements of the conceptual
framework. An architectural "cue" was deemed
central to the logo design. Then a three dimensional
design, drawing the eye into the seats best fulfilled
the parameters.
GTD
then created a flowing, curved shape, creating a graceful
sweeping auditorium. It is angled to the viewer, to
draw their eye onto the stage, and into the audience.
The design is structured so that one's eye moves and
stays within the logo.
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