Author Cheryl Block commissioned GTD to create a logo for Block Publishing, which specializes in children's educational books and materials.

The author established several parameters for the conceptual framework. The creative elements which best fulfilled the framework were the classic children's alphabet block with a "B," a boy and a girl sitting on it, back to back, reading.

The optimal version had the block sized larger than the children, to emphasize the company, its mission and products, and how it promotes a foundation of strong values and learning for all. Artistically, a silhouette logo made it graphically simple and strong.